Ten9Eight: Shoot for the Moon hollywood: movie:
Genre:Documentary
Directed by: Mary Mazzio
Produced by: Mary Mazzio
Release Date:19 November 2009
Cast: Tatyana Blackwell, Jessica Cervantes, Huong Cheng, Gabriel Echoles, Rodney Walker
Ten9Eight: Shoot for the Moon hollywood movie Reviews
In America, a kid drops out of high school every 9 seconds. Imagine if they didn’t. This is the question behind award-winning filmmaker Mary Mazzio’s newest project “Ten9Eight,” a film which tells the inspirational stories of several inner city teens (of differing race, religion and ethnicity) from Harlem to Compton and all points in between, as they compete in an annual business plan competition run by the Network for Teaching Entrepreneurship (NFTE).
A variety of inner-city kids from all backgrounds and ethnicities participate in the annual business plan competition held by the Network for Teaching Entrepreneurship (NFTE). Every nine seconds — somewhere in America — a teen drops out of high school. But not all teens are willing to become a statistic; many are willing to strive for greatness, but simply lack the basic tools and foundation to do so. In this documentary, filmmaker Mary Mazzio follows several underprivileged teens as they draw up business plans in an effort to beat the odds and realize their dreams of success. The competition comes to a head in New York City, where 35 of the 24,000 students who’ve entered vie for the 10,000-dollar prize that will allow them to launch their own business. Interactions with USA Network founder Kay Koplovitz, Home Depot founder Arthur Blank, and Boston Celtics owner Wyc Grousbeck, among others, help the contestants to realize that living the dream is possible for those willing to put in the hours and make the sacrifices.
Like Art & Copy, Doug Pray’s ecstatic recent celebration of the advertising industry and the ad wizards who make our lives better through their selfless dedication to their craft, Ten9Eight: Shoot For The Moon suggests the emergence of a terrifying new documentary subgenre: capitalism porn. Ten9Eight will induce shivers of excitement in free-market proponents who get off on watching ambitious, money-minded young people pull themselves up by their bootstraps and set out to become future titans of industry. Also like Art & Copy, Ten9Eight is blindingly slick, with a glossy visual aesthetic more rooted in music videos and commercials than cinéma vérité.
Mary Mazzio’s love letter to free enterprise follows a group of teenage businesspeople as they compete in a nationwide contest for young entrepreneurs with a $10,000 grand prize run by the Network For Teaching Entrepreneurship (NFTE). The competitors include a goofy-looking 14-year-old prodigy pimping a line of custom guitars, a polite young woman selling cake on a cookie stick, and a silver-tongued young man with a company that provides original music for wedding videos. Mazzio’s take on her subjects regularly veers into hagiography, depicting the competition as half Olympics-style human-interest story, half Horatio Alger-type triumph over adversity.
Ten9Eight follows the template of crowd-pleasing documentaries like Spellbound and Wordplay, but rather than highlighting the differences between the contenders, Mazzio turns them all into weirdly interchangeable exemplars of the American can-do spirit. This one-size-fits-all glorification/deification becomes oppressive as Mazzio piles on the fake uplift with a manipulative score, alarming statistics, and extensive use of still photographs that show the teen would-be tycoons at their noblest. Ten9Eight ends by asserting that everyone in the contest is a winner. It isn’t lying: Beyond whatever life lessons they’ve learned, they all scored an MTV-ready feature-length infomercial for themselves and their nascent businesses. That’s one hell of a consolation prize, even if the result feels more like advertising or propaganda than cinema.
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